Being sensitive Project Campaign creatives for a world-class antibiotic to showcase its sensitivity to different pathogens. Use of sensitivity testing process and material are the visual denominations of the campaign.

The best way to show antibiotic sensitivity is to show the action on the agar plate - the place where the action begins and ends.

Colourful use of the agar art is what helped nudge this campaign from the realm of science to the realm of art. This is what we aim to do each time, every time. Find that horizon where science meets art.

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