Empowering Health Campaigns by Allergan and Biosense Webster
Allergan’s #ActuallySheCan Campaign
Allergan is a leader in women’s health care, dedicated to developing and commercializing best-in-class pharmaceuticals to help support the health and wellness of women.
Allergan (now part of AbbVie) launched the #ActuallySheCan campaign to empower young women by addressing topics such as career, relationships, and health. The campaign focused on women’s health, including birth control and overall well-being.
Influencers and Patient Advocates
Allergan collaborated with several high-profile influencers and celebrities, including actress and model Lea Michele. The campaign also partnered with female advocates who shared their personal stories about health and empowerment.
Impact
The #ActuallySheCan campaign was widely recognized for its positive message and engagement with young women. By leveraging popular influencers and patient advocates, the campaign successfully created a movement that resonated with its target audience, leading to increased brand awareness and discussions around women’s health issues.
Biosense Webster’s #GetSmartAboutAFib
Arrythmia Alliance and Biosense Webster, part of the Johnson & Johnson Family of Companies (J&J), launched the #GetSmartAboutAFIB-’ – a new cardiac awareness campaign aiming to tackle the rising challenge of a heart rhythm condition across Ireland. The campaign aimed to educate the public on the importance of early diagnosis and treatment. Patients like Colette, Edward, and Martin became advocates. A campaign website, www.getsmartaboutAFIB.ie, houses a range of information and resources for both healthcare professionals (HCPs) and patients, to support education and detection. Here, HCPs can access relevant information based on guidelines for managing AF, as well as download risk assessment tools for their patients.
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