{"id":1585,"date":"2015-10-05T13:23:50","date_gmt":"2015-10-05T13:23:50","guid":{"rendered":"http:\/\/brandcare.net\/blog\/?p=1585"},"modified":"2026-06-18T18:44:45","modified_gmt":"2026-06-18T13:14:45","slug":"digital-marketing-spend-of-rx-brands","status":"publish","type":"post","link":"https:\/\/www.brandcare.net\/blog\/digital-marketing-spend-of-rx-brands\/","title":{"rendered":"Digital Marketing Spend of Rx Brands"},"content":{"rendered":"<p>As digital marketing gathers pace in healthcare segment, don&#8217;t get left behind! Where is the competition actually spending on digital media: Health Apps, Doctor database, Patient database? Brandcare conducted a study with 70 brand managers of Rx brands, to identify the overall allocation of digital spend in the industry.<br \/>\nThis research reflects <a href=\"https:\/\/www.brandcare.net\/ai-in-healthcare-tools.html\" style=\"color:#ed1846;text-decoration:none !important;\" target=\"_blank\" rel=\"noopener\">how Brandcare approaches pharma digital marketing<\/a> \u2014 starting with evidence, not assumption. Understanding where industry budgets actually flow is the first step to advising brands on where their own digital investments will generate the greatest returns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/brandcare.net\/blog\/wp-content\/uploads\/2015\/10\/infographic-hlt-app.png\" alt=\"infographic-dgtl\" width=\"572\" height=\"1516\" class=\"alignnone size-full wp-image-1586\" \/><\/p>\n<p>Overall there is a positive sentiment about the success of digital media so far, 40% of marketers are willing to pump up more investment on digital media in the coming years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As digital marketing gathers pace in healthcare segment, don&rsquo;t get left behind! Where is the competition actually spending on digital media: Health Apps, Doctor database, Patient database? Brandcare conducted a study with 70 brand managers of Rx brands, to identify the overall allocation of digital spend in the industry. This research reflects how Brandcare approaches &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doctalk"],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/1585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/comments?post=1585"}],"version-history":[{"count":0,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/1585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media\/2307"}],"wp:attachment":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/categories?post=1585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/tags?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}