{"id":2053,"date":"2018-01-29T09:59:58","date_gmt":"2018-01-29T09:59:58","guid":{"rendered":"http:\/\/brandcare.net\/blog\/?p=2053"},"modified":"2025-06-16T17:05:12","modified_gmt":"2025-06-16T11:35:12","slug":"the-healthcare-consumer-is-evolving","status":"publish","type":"post","link":"https:\/\/www.brandcare.net\/blog\/the-healthcare-consumer-is-evolving\/","title":{"rendered":"Understanding Healthcare Consumers"},"content":{"rendered":"<p>Today\u2019s universe is consumer centered like never before. The metrics that kept the healthcare industry moving forward is bound to change because so has the patient. Yesterday\u2019s patient is today\u2019s healthcare consumer. Patients no longer<br \/>\nthink \u201cDoctor knows best\u201d. They are like consumers&#8230; knowing, asking, comparing and looking for the best. Do we as healthcare marketers understand the <a href=\"https:\/\/brandcare.net\/blog\/how-consumerism-is-driving-healthcare-change\/\" target=\"_blank\" rel=\"noopener noreferrer\">needs of this new evolving healthcare consumer?<\/a><\/p>\n<p>Brandcare attempts to understand the behavioral changes in the young and urban healthcare consumer in a study titled \u2013 \u2018Understanding the healthcare consumer: The Young &amp; Urban\u2019<\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=http%3A%2F%2Fbrandcare.net%2Fblog%2Fwp-content%2Fuploads%2F2018%2F01%2FUnderstanding-consumer-behaviour-29-1-18.pdf&hl=en_US&embedded=true\" class=\"gde-frame\" style=\"width:680px; height:960px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"http:\/\/brandcare.net\/blog\/wp-content\/uploads\/2018\/01\/Understanding-consumer-behaviour-29-1-18.pdf\" class=\"gde-link\">Download (PDF, 3.18MB)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&rsquo;s universe is consumer centered like never before. The metrics that kept the healthcare industry moving forward is bound to change because so has the patient. Yesterday&rsquo;s patient is today&rsquo;s healthcare consumer. Patients no longer think &ldquo;Doctor knows best&rdquo;. They are like consumers&hellip; knowing, asking, comparing and looking for the best. Do we as healthcare &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doctalk"],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/2053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/comments?post=2053"}],"version-history":[{"count":1,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/2053\/revisions"}],"predecessor-version":[{"id":4384,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/2053\/revisions\/4384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media\/2294"}],"wp:attachment":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media?parent=2053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/categories?post=2053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/tags?post=2053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}