{"id":2960,"date":"2021-05-03T10:47:26","date_gmt":"2021-05-03T10:47:26","guid":{"rendered":"http:\/\/brandcare.net\/blog\/?p=2960"},"modified":"2025-06-16T16:46:24","modified_gmt":"2025-06-16T11:16:24","slug":"vajudeshitti-this-world-asthma-day","status":"publish","type":"post","link":"https:\/\/www.brandcare.net\/blog\/vajudeshitti-this-world-asthma-day\/","title":{"rendered":"This World Asthma Day, vaju de ki shitti!"},"content":{"rendered":"\r\n<p><br \/>Sparking a conversation among people is often the first step towards blowing up deep-rooted social stigma.<\/p>\r\n\r\n\r\n\r\n<p>Take asthma. Yes, you heard right. Asthma.<\/p>\r\n\r\n\r\n\r\n<p>It is defined as a medical condition that makes breathing difficult. As simple as that.<\/p>\r\n\r\n\r\n\r\n<p>Or is it?<\/p>\r\n\r\n\r\n\r\n<p>Its psychological and societal undertones tell a completely different story.<\/p>\r\n\r\n\r\n\r\n<p>There are deep-rooted social stigmas that breathe in the Indian asthma space. Leave it constricted. Stigmas about people with asthma. Stigmas about what they can &#8211; or can not &#8211; be or do.<\/p>\r\n\r\n\r\n\r\n<p>Stigmas to the effect that people with asthma cannot lead a healthy and happy, full and fulfilling life. There is only so much that they can achieve, so much that they can do.<\/p>\r\n\r\n\r\n\r\n<p>Unfortunately, these stigmas often fly under the radar of social consciousness; they don\u2019t get called out.<\/p>\r\n\r\n\r\n\r\n<p>Enter <strong>#vajudeshitti<\/strong> &#8211; A BrandCare awareness initiative aimed at blowing the whistle on such widespread societal stigmas and stereotypes.<\/p>\r\n\r\n\r\n\r\n<div class=\"filterout\"><img decoding=\"async\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2021\/05\/vajudeshitti-blog-1.png\" \/><img decoding=\"async\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2021\/05\/vajudeshitti-blog-2.png\" \/><img decoding=\"async\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2021\/05\/vajudeshitti-blog-3.png\" \/><\/div>\r\n<div class=\"clearcust\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<div><span style=\"font-size: 16px;\"><span style=\"font-family: roboto,helvetica neue,helvetica,arial,sans-serif;\"><span style=\"margin: 0 10px 0 0;\"><a href=\"https:\/\/m.facebook.com\/story.php?story_fbid=3998193520273447&amp;id=120328698059968\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2021\/05\/fb.png\" alt=\"Facebook\" width=\"30px\" \/> <\/a><\/span> <span style=\"margin: 0 10px;\"><a href=\"https:\/\/www.instagram.com\/p\/CObvnV4DNVA\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2021\/05\/instagram.png\" alt=\"Instagram\" width=\"30px\" \/> <\/a><\/span> <span style=\"margin: 0 10px;\"><a href=\"https:\/\/www.linkedin.com\/posts\/brandcare-medical-advertising-and-consultancy-pvt-limited_vajudeshitti-worldasthmaday2021-wad21-activity-6795210208311422976-w_pC\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2021\/05\/linkedin.png\" alt=\"Linkedin\" width=\"30px\" \/> <\/a><\/span> <\/span><\/span><\/div>\r\n\r\n\r\n\r\n<p>Because, at BrandCare &#8211; one of the leading healthcare communication agencies in Asia &#8211; we believe when we tie in a health challenge with a socially relevant and responsive initiative, age-old social stigmas start to crumble &#8211; and healthier, happier lives start getting rebuilt.<\/p>\r\n\r\n\r\n\r\n<p>Come, join the conversation. Spread the word. Shitti vaajva.<\/p>\r\n\r\n\r\n\r\n<p>#vajudeshitti #worldasthmaday21 #WAD21 #blowthewhistle<\/p>\r\n\r\n\r\n\r\n<p><strong>Circa 2018. When the whistle-blowing first began:<\/strong><br \/><strong><a href=\"https:\/\/brandcare.net\/blog\/vaju-de-shitti-blowing-the-whistle-against-stigma-and-discrimination\/\">Vaju De Shitti \u2013 A World Asthma Day Campaign<\/a><\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Sparking a conversation among people is often the first step towards blowing up deep-rooted social stigma. Take asthma. Yes, you heard right. Asthma. It is defined as a medical condition that makes breathing difficult. As simple as that. Or is it? Its psychological and societal undertones tell a completely different story. There are deep-rooted social &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2975,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doctalk"],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/2960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/comments?post=2960"}],"version-history":[{"count":1,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/2960\/revisions"}],"predecessor-version":[{"id":4377,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/2960\/revisions\/4377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media\/2975"}],"wp:attachment":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media?parent=2960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/categories?post=2960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/tags?post=2960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}