{"id":3067,"date":"2021-10-15T03:28:13","date_gmt":"2021-10-15T03:28:13","guid":{"rendered":"http:\/\/brandcare.net\/blog\/?p=3067"},"modified":"2025-06-16T16:43:43","modified_gmt":"2025-06-16T11:13:43","slug":"this-dussehra-burnitdown","status":"publish","type":"post","link":"https:\/\/www.brandcare.net\/blog\/this-dussehra-burnitdown\/","title":{"rendered":"This Dussehra, let’s conquer over social evils"},"content":{"rendered":"\r\n
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\"Emailer<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

That time of the year again. Dussehra. Put on your best clothes. Click pics. Upload on socials. Share sweets. Burn Ravana effigies. Good conquers evil. Good night. Happy Dussehra, folks.\u00a0<\/p>\r\n\r\n\r\n\r\n

Is that all there is to it? Or does Dussehra hold a larger relevance in our life – individually as well as collectively?\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n

At BrandCare, one of the leading healthcare agencies in Asia, we believe it does. Very much so.<\/p>\r\n\r\n\r\n\r\n

We believe the Ravana effigy is but a symbolism. Of all things bad. In us. In the society around us.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n

Wait. Make that \u2018Especially in us\u2019.\u00a0<\/p>\r\n\r\n\r\n\r\n

That\u2019s what we usually tend to overlook. And that\u2019s what we need to burn, starting this Dussehra.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n

#burnitdown<\/p>\r\n\r\n\r\n\r\n

An awareness initiative by BrandCare – and creatively expressed through a series of well-designed communication pieces on socials – #burnitdown <\/strong>aims (pun unintended) to persuade us to burn the bad within and around us first. That Ravana effigy can wait; it\u2019s not going anywhere anyway. \ud83d\ude42<\/p>\r\n\r\n\r\n\r\n

Because that\u2019s the only way we can create a healthier, more positive planet. The only way in which good can triumph over evil – in its truest sense.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n

Join the conversation. Spread the word. Share the idea. #burnitdown<\/strong><\/p>\r\n\r\n\r\n\r\n