{"id":3079,"date":"2021-11-30T07:45:02","date_gmt":"2021-11-30T07:45:02","guid":{"rendered":"http:\/\/brandcare.net\/blog\/?p=3079"},"modified":"2025-04-08T19:06:21","modified_gmt":"2025-04-08T13:36:21","slug":"bepositive-this-world-aids-day","status":"publish","type":"post","link":"https:\/\/www.brandcare.net\/blog\/bepositive-this-world-aids-day\/","title":{"rendered":"Fight AIDS with a positive attitude"},"content":{"rendered":"\r\n<p><br \/>Alleviating the darkness of deep-rooted social stigmas and age-old perceptions, oftentimes, takes just a little light &#8211; of positivity.<\/p>\r\n\r\n\r\n\r\n<p>This is especially true of the negativity surrounding the HIV \/ AIDS space in India. Because individuals who test HIV-positive are, incidentally, tested and judged by the world around them. The emotional, psychological and social implications\u00a0of the condition overwhelm the patient and caregivers &#8211; perhaps more than the actual condition itself.<\/p>\r\n\r\n\r\n\r\n<p>And the best antidote to all this stigma and negativity could be &#8211; compassion.<\/p>\r\n\r\n\r\n\r\n<p><strong>#bepositive<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s be understanding. Be warm. For caring. Be loving. Be supportive.\u00a0Be together.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>#bepositive<\/strong>\u00a0&#8211; A BrandCare awareness initiative on World AIDS Day 2021, aimed at shattering social stigmas &#8211; and spreading positivity in the face of HIV \/ AIDS.<\/p>\r\n\r\n\r\n\r\n<p>Because at BrandCare,\u00a0one of Asia\u2019s leading healthcare communication agencies,\u00a0we believe that when we tie up a health challenge with a socially\u00a0relevant and responsive initiative, perceptions change &#8211; and healthier, happier lives start getting rebuilt.<\/p>\r\n\r\n\r\n\r\n<p>Spread the word. Share the initiative. Above all, spread positivity.<\/p>\r\n\r\n\r\n\r\n<div class=\"filterout1\"><img decoding=\"async\" style=\"border: 0px !important;\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2021\/11\/World-Aids-Day-2021-01.jpg\" alt=\"World Aids Day\" \/><img decoding=\"async\" style=\"border: 0px !important;\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2021\/11\/World-Aids-Day-2021-02.jpg\" alt=\"World Aids Day\" \/><img decoding=\"async\" style=\"border: 0px !important;\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2021\/11\/World-Aids-Day-2021-03.jpg\" alt=\"World Aids Day\" \/> <img decoding=\"async\" style=\"border: 0px !important;\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2021\/11\/World-Aids-Day-2021-04.jpg\" alt=\"World Aids Day\" \/><\/div>\r\n<!--<div class=\"clearcust\">https:\/\/youtu.be\/_PxiYfgvtiA?si=dwUYqpk5SLLEZV6V<\/div>-->\r\n<p><a href=\"https:\/\/youtu.be\/_PxiYfgvtiA?si=dwUYqpk5SLLEZV6V\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"    font-size: 18px;\r\n    background: #ed1846;\r\n    color: #fff !important;\r\n    padding: 10px 15px;\r\n    font-weight: 400;\">Click here<\/a><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/figure>\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Alleviating the darkness of deep-rooted social stigmas and age-old perceptions, oftentimes, takes just a little light &ndash; of positivity. This is especially true of the negativity surrounding the HIV \/ AIDS space in India. Because individuals who test HIV-positive are, incidentally, tested and judged by the world around them. The emotional, psychological and social implications&nbsp;of &hellip; <\/p>\n","protected":false},"author":1,"featured_media":3461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doctalk"],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/3079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/comments?post=3079"}],"version-history":[{"count":6,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/3079\/revisions"}],"predecessor-version":[{"id":4502,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/3079\/revisions\/4502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media\/3461"}],"wp:attachment":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media?parent=3079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/categories?post=3079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/tags?post=3079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}