{"id":3319,"date":"2022-04-12T15:12:45","date_gmt":"2022-04-12T09:42:45","guid":{"rendered":"https:\/\/brandcare.net\/blog\/?p=3319"},"modified":"2024-09-27T12:39:35","modified_gmt":"2024-09-27T07:09:35","slug":"vocal-for-local","status":"publish","type":"post","link":"https:\/\/www.brandcare.net\/blog\/vocal-for-local\/","title":{"rendered":"Extend reach with regional communication"},"content":{"rendered":"<p>English.<br \/>\nThe supposed barometer for judging how \u2018evolved\u2019 a certain person is. Do you speak it well? Great. You can write better than most? Join the team.<br \/>\nThat goes for film and TV characters, too. A polished English speaker is more likely to sweep a girl off her feet or land a better job than his \u2018vernacular\u2019 counterpart.<\/p>\n<p>And brands? They aren\u2019t too far away from the English-as-a-measure scenario. Well, at least till a few years ago, they were.<br \/>\nNot anymore.<br \/>\nSlowly but surely, regional languages are taking center stage. And why not! We are a country of dialects \u2013 more than 1600 of them at last count. With 22 officially recognized languages and only 8% of Indian reading English newspapers, the case for local languages only gets stronger.<\/p>\n<p>English doesn\u2019t sound so \u2018English\u2019 after all, does it?<br \/>\nWhat does this shift in the language paradigm mean for us agency folk or marketers? For starters, it means a clarion call to create content that resonates with the regional, vernacular heart of our country. When we begin to do that is when we really start speaking the language of our audience, connecting with them on a personal level.<br \/>\nThe statistics, too, weigh in that favor.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A recent Google-KPMG report pegged India\u2019s local language users at 234 million, while their English-speaking counterparts stand at 175 million.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">40% of consumers would not consider purchases unless the information is available in their local language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">86% of Indian users use Google search in their regional languages<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3320 aligncenter\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-01-1024x1024.png\" alt=\"Vocal for Local\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-01-1024x1024.png 1024w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-01-150x150.png 150w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-01-300x300.png 300w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-01-768x767.png 768w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-01-270x270.png 270w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-01.png 1081w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3344 aligncenter\" src=\"https:\/\/brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-02-02-1024x1024.jpg\" alt=\"Vocal for Local\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-02-02-1024x1024.jpg 1024w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-02-02-150x150.jpg 150w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-02-02-300x300.jpg 300w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-02-02-768x767.jpg 768w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-02-02-270x270.jpg 270w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2022\/04\/Vocal-for-Local_Post-02-02.jpg 1081w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><strong>What does that mean for healthcare communication? <\/strong><br \/>\nRapid internet penetration, affordable mobile data connections, and improving digital literacy \u2013 all these factors mean only one thing \u2013 one needs to converse in Indian languages to understand the health issues and unmet needs of the populace.<br \/>\nA staggering 60% of Internet users claim that limited content in Indian languages acts as a major barrier in the adoption of online services, healthcare included. A signal for content creators right there, loud and clear.<\/p>\n<p><strong>What does the future look like?<\/strong><br \/>\nA study shows that in the coming 5 years, 90% of Internet users will be speaking Indian languages. This inevitable shift in language consumption will push the healthcare industry to continually invest time and effort in creating content that covers the most consumed regional languages. Which will lead to higher inclusivity, especially among rural communities, and serve as a springboard for becoming a truly aware, truly healthy nation.<br \/>\nIn conclusion, let us all view this as an opportunity to become \u2018vocal for local\u2019 and free the pursuit of knowledge from the shackles of language.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>English. The supposed barometer for judging how &lsquo;evolved&rsquo; a certain person is. Do you speak it well? Great. You can write better than most? Join the team. That goes for film and TV characters, too. A polished English speaker is more likely to sweep a girl off her feet or land a better job than &hellip; <\/p>\n","protected":false},"author":1,"featured_media":3456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doctalk"],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/3319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/comments?post=3319"}],"version-history":[{"count":0,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/3319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media\/3456"}],"wp:attachment":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media?parent=3319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/categories?post=3319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/tags?post=3319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}