{"id":797,"date":"2013-06-12T13:07:37","date_gmt":"2013-06-12T13:07:37","guid":{"rendered":"http:\/\/brandcare.net\/blog\/?p=797"},"modified":"2026-06-18T15:37:41","modified_gmt":"2026-06-18T10:07:41","slug":"indian-healthcare-consumer-report","status":"publish","type":"post","link":"https:\/\/www.brandcare.net\/blog\/indian-healthcare-consumer-report\/","title":{"rendered":"Understanding the healthcare consumer"},"content":{"rendered":"<p>In the world and web of information, the behavioral change in consumers has already passed a transition phase. Patients are no longer passive recipients of healthcare \u2014 they are active, informed participants who research, compare, and question. Understanding this shift is the foundation of effective <a href=\"https:\/\/www.brandcare.net\/consumer-health-solutions.html\" style=\"color:#ed1846;text-decoration:none !important;\" target=\"_blank\" rel=\"noopener\">consumer health marketing solutions<\/a>, and it&#8217;s precisely why Brandcare conducted a landmark study titled &#8216;Understanding the Healthcare Consumer: The Young &amp; Urban&#8217; \u2014 to map what this new consumer actually wants, believes, and responds to.<\/p>\n<p><!--[swf src=\"http:\/\/brandcare.net\/blog\/wp-content\/uploads\/2013\/06\/HealthcareConsumer.swf\" width=820 height=620]--><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world and web of information, the behavioral change in consumers has already passed a transition phase. Patients are no longer passive recipients of healthcare &mdash; they are active, informed participants who research, compare, and question. Understanding this shift is the foundation of effective consumer health marketing solutions, and it&rsquo;s precisely why Brandcare conducted &hellip; <\/p>\n","protected":false},"author":1,"featured_media":800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,36],"tags":[],"class_list":["post-797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-white-papers"],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/comments?post=797"}],"version-history":[{"count":0,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media\/800"}],"wp:attachment":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media?parent=797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/categories?post=797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/tags?post=797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}