{"id":828,"date":"2013-08-05T11:00:45","date_gmt":"2013-08-05T11:00:45","guid":{"rendered":"http:\/\/brandcare.net\/blog\/?p=828"},"modified":"2025-06-16T17:44:39","modified_gmt":"2025-06-16T12:14:39","slug":"where-did-the-care-go","status":"publish","type":"post","link":"https:\/\/www.brandcare.net\/blog\/where-did-the-care-go\/","title":{"rendered":"Where did the \u2018care\u2019 go in healthcare?"},"content":{"rendered":"<p><a href=\"http:\/\/brandcare.net\/blog\/wp-content\/uploads\/2013\/08\/where-did-the-care-go-121.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-835\" alt=\"where did the care go-12\" src=\"http:\/\/brandcare.net\/blog\/wp-content\/uploads\/2013\/08\/where-did-the-care-go-121-300x217.jpg\" width=\"300\" height=\"217\" srcset=\"https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2013\/08\/where-did-the-care-go-121-300x217.jpg 300w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2013\/08\/where-did-the-care-go-121-150x108.jpg 150w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2013\/08\/where-did-the-care-go-121.jpg 834w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>According to a recent Brandcare survey of healthcare consumers, time given by a physician to a patient is one of the most important satisfaction parameters in a patient- physician relationship or rather what&#8217;s left of it. Doctors are hard pressed to find time to build meaningful relationships with their patients. The average doctor-patient time is about 4 minutes at the primary care in India.<\/p>\n<p>Shouldn&#8217;t there be an emphasis on the overall healing, encompassing both physical and emotional well being? While &#8216;peer reviewed&#8217; is a much sought after in healthcare, shouldn&#8217;t there be equal emphasis on &#8216;patient reviewed&#8217;? Imagine a world where patients rated doctors on three important Cs &#8211; competence, compassion and care. A score which influences the credits they are required to take every year. A system so patient reviewed will reward doctors who actually deserve esteem from their peers and patients.<\/p>\n<p>Healthcare is hungry for technological disruption. Health tech companies can easily set up a system, in tandem with the ministry of health, that allows the patient to rate the doctor based on the care provided. The romancing of health and technology with a patient focus can create immense social value that can truly help put the &#8216;care&#8217; back in the &#8216;healthcare&#8217;.<\/p>\n<p>Rashmi Thosar<\/p>\n<p><em id=\"__mceDel\"><em>CEO, Brandcare<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; According to a recent Brandcare survey of healthcare consumers, time given by a physician to a patient is one of the most important satisfaction parameters in a patient- physician relationship or rather what&rsquo;s left of it. Doctors are hard pressed to find time to build meaningful relationships with their patients. The average doctor-patient time &hellip; <\/p>\n","protected":false},"author":1,"featured_media":837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-branding"],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/comments?post=828"}],"version-history":[{"count":1,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/828\/revisions"}],"predecessor-version":[{"id":4572,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/828\/revisions\/4572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media\/837"}],"wp:attachment":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media?parent=828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/categories?post=828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/tags?post=828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}