{"id":946,"date":"2014-01-21T06:49:07","date_gmt":"2014-01-21T06:49:07","guid":{"rendered":"http:\/\/brandcare.net\/blog\/?p=946"},"modified":"2025-06-16T17:42:33","modified_gmt":"2025-06-16T12:12:33","slug":"brandcare-report-non-adherence-in-chronic-diseases-an-attitude-perspective","status":"publish","type":"post","link":"https:\/\/www.brandcare.net\/blog\/brandcare-report-non-adherence-in-chronic-diseases-an-attitude-perspective\/","title":{"rendered":"Non-adherence in chronic diseases: An attitude perspective"},"content":{"rendered":"<p>Medicines don\u2019t work if people don\u2019t take them! And yet, medicines are neglected the most. Attitudes are contagious! With an estimated 50% non-adherence in chronic conditions, segmenting patients based on their attitudes is critical to evolving adherence models. Brandcare studies behaviors and attitudes of diabetics in India.<\/p>\n<p><a href=\"http:\/\/brandcare.net\/blog\/wp-content\/uploads\/2014\/01\/Non-adherence-in-Diabetics-02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-948\" alt=\"Non adherence in Diabetics-02\" src=\"http:\/\/brandcare.net\/blog\/wp-content\/uploads\/2014\/01\/Non-adherence-in-Diabetics-02-499x1024.jpg\" width=\"499\" height=\"1024\" srcset=\"https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2014\/01\/Non-adherence-in-Diabetics-02-499x1024.jpg 499w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2014\/01\/Non-adherence-in-Diabetics-02-73x150.jpg 73w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2014\/01\/Non-adherence-in-Diabetics-02-146x300.jpg 146w, https:\/\/www.brandcare.net\/blog\/wp-content\/uploads\/2014\/01\/Non-adherence-in-Diabetics-02.jpg 1650w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medicines don&rsquo;t work if people don&rsquo;t take them! And yet, medicines are neglected the most. Attitudes are contagious! With an estimated 50% non-adherence in chronic conditions, segmenting patients based on their attitudes is critical to evolving adherence models. Brandcare studies behaviors and attitudes of diabetics in India.<\/p>\n","protected":false},"author":1,"featured_media":2262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,36],"tags":[],"class_list":["post-946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-white-papers"],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/comments?post=946"}],"version-history":[{"count":1,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/946\/revisions"}],"predecessor-version":[{"id":4569,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/posts\/946\/revisions\/4569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media\/2262"}],"wp:attachment":[{"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/media?parent=946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/categories?post=946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandcare.net\/blog\/wp-json\/wp\/v2\/tags?post=946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}