How do we make it interesting to say that lipids can sneak up on people with diabetes? Well Lipidus made it easier than it seemed. Love him or hate him but yes, definitely cannot ignore him. Meet Lipidus
Healthcare advertising

People with diabetes don’t even realise when Lipidus has entered their lives

Paint or pain?

The shoot was not easy. Try facing the lights with fresh paint. Well, it drips! And everytime it dripped, our Lipidus needed a fresh coat.

Characters can make health campaigns interesting

It’s never easy to conceptualise, develop and keep the continuity of characters in campaigns. Less easy is to make clients buy them :)

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