How do we make it interesting to say that lipids can sneak up on people with diabetes? Well
Lipidus made it easier than it seemed. Love him or hate him but yes, definitely cannot
ignore him.
Meet Lipidus
People with diabetes
don’t even realise
when Lipidus has
entered their lives
Paint or pain?
The shoot was not easy. Try facing the
lights with fresh paint. Well, it drips!
And everytime it dripped, our Lipidus
needed a fresh coat.
Characters can make health
campaigns interesting
It’s never easy to conceptualise,
develop and keep the continuity of
characters in campaigns. Less easy is to
make clients buy them :)
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