Pharma marketing is about molecular stories. How molecules embark on a journey in our bodies to reach targeted destinations and help alleviate pain, illness, disability and disease.
The journey of molecules, the understanding of diseases, the importance of medication, the damage done by taboos, the hesitancy of treatment are all issues that our writers help simplify every day.
Science needs to be sexy too. It needs to be bold and beautiful, whether it is talking to physicians, nurses, caregivers or patients. It needs to be interesting because it is being evaluated by the same audience who is evaluating photography, films, art and craft.