Office No.2, Venture Drive #13-39, Vision Exchange, Singapore-608526
405, Sunrise Business Park, Wagle Estate, 400 604
The fabric of health communication today needs a tying-in of science and human behaviour - and
art that weaves them together.
We have been there, still doing that.
Rx | OTX | OTC
Pharma marketing is about molecular stories. How molecules embark on a journey in our bodies to
reach targeted destinations and help alleviate pain, illness, disability and disease.
Every molecule has a special journey, during which it affects our body in a special way,
different from all others in the class or the category.
Telling these stories to physicians means trudging through mountains of data to find that one
golden nugget that will make a compelling story in the favour of its choice. This golden nugget
defines the strategy.
The journey of molecules, the understanding of diseases, the importance of medication, the
damage done by taboos, the hesitancy of treatment are all issues that our writers help simplify
Whether it’s talking to physicians about the merits of a molecule or it’s about talking to a
mother about confidence in a vaccine, we understand that tones need to change, the weight of
evidence needs to vary and
data points need to be researched and used effectively.
Science needs to be sexy too. It needs to be bold and beautiful, whether it is talking to
physicians, nurses, caregivers or patients. It needs to be interesting because it is being
evaluated by the same audience who
is evaluating photography, films, art and craft.
We promise to make science gorgeous, simple and enjoyable so that, in the competition of
creativity, it stands a solid chance against whatever it is pitted.
Technology is the eyes, ears, hands and legs of science as it is with everything else.
Diagnosis, treatment, management, knowledge distribution are all undergoing a transformation in
terms of how it’s being done
today - how it should be done today.
Our technology team is putting their might behind every project to suggest a better way of doing
things. From simple calculator algorithms to developing elaborate platforms, we are capable of
lending technology to
the story of science.
a research tool
We are a focussed healthcare advertising and consultancy firm
that brings together professional content, creative, strategy, channel and brand planning
see where we work
World Heart Day
Rising stress levels are today the norm. Uncontrolled, it has health implications.
So we partnered with Wockhardt Hospital and Animal Angels Foundation to share
World Asthma Day
Sparking a conversation among people is often the
first step towards blowing up deep-rooted social stigma. Particularly in the Indian
asthma space context.