Build doctor influence beyond the rep visit.
Digital-friendly. Interaction-enabled. MLR-ready. RepPlus® fills the silence between visits with omnichannel engagement that builds mindshare — and keeps your brand present long after the rep leaves the clinic.
Why RepPlus®?
RepPlus® is designed for teams that know field force alone cannot carry the full burden of behaviour change. It is especially relevant where reach is limited, repetition is weak, and doctor endorsement matters disproportionately.
When the strategy is right, but repetition is missing.
Brand teams often have sound positioning, strong evidence, and a trained rep force. What they lack is structured continuity between doctor calls. RepPlus® solves that gap.
When coverage, frequency, and unmanned territories create leakage.
RepPlus® extends influence across lower-frequency doctors, uncovered clusters, and rep-light markets without waiting for headcount expansion.
When doctor advocacy is essential to unlock recommendation.
For OTC, consumer health, and prevention brands, physician endorsement can accelerate trust. RepPlus® builds that endorsement systematically.
What is RepPlus®?
RepPlus® is a physician influence system that translates brand strategy into consistent, doctor-facing communication across channels. It ensures that what your brand stands for is expressed with clarity, continuity, and scientific discipline — beyond the rep visit.
Strategy in
Physician specialty, segment behaviour, key message grids, fact libraries, citations, and campaign rules are fed into the system.
Engine in the middle
RepPlus® interprets belief state, maps intent, applies evidence guardrails, and recommends the right comms aid and output logic.
Outputs out
Email sequences, WhatsApp cards, posts, quizzes, polls, podcasts, animations, infographics, CME decks, and resource hubs.
Brand discipline built in
Creative consistency, citation discipline, and message architecture stay intact across every output, not just the flagship deck.
Where is pharma using RepPlus®
Test the launch feasibility in a new geography or a new speciality
Add frequency to rep communication
Cover more physicians in a locality or Tier 2/3
Test a new speciality for coverage
New digital formats for better engagement