Digital Marketing Spend of Rx Brands

As digital marketing gathers pace in healthcare segment, don’t get left behind! Where is the competition actually spending on digital media: Health Apps, Doctor database, Patient database? Brandcare conducted a study with 70 brand managers of Rx brands, to identify the overall allocation of digital spend in the industry.
This research reflects how Brandcare approaches pharma digital marketing — starting with evidence, not assumption. Understanding where industry budgets actually flow is the first step to advising brands on where their own digital investments will generate the greatest returns.

Overall there is a positive sentiment about the success of digital media so far, 40% of marketers are willing to pump up more investment on digital media in the coming years.