Hair care advertising began in the early 20th century with the rise of mass media. Companies like L’Oréal and Procter & Gamble were pioneers, using print ads in magazines and newspapers to promote their products. The 1920s and 1930s saw radio commercials, and by the 1950s, television ads became a dominant force. These early advertisements …
Hey there, wonderful ladies! Life can get pretty hectic, juggling work, personal goals, and everything in between. We get it – you’re constantly on the go, conquering every task life throws your way. But in the midst of all this running around, it’s easy to forget to prioritize your own well-being. Here’s a friendly reminder: …
The shroud of secrecy surrounding mental health is finally being lifted across Asia, dispelling the myth that mental illness needs to be hidden. Open conversations about mental health empower those struggling to seek help and reduce the burden on loved ones. Nearly 1 in 7 residents in Singapore experience mental health disorders in their lifetime.1 …
How Bappa is the biggest influencer of all More than 15 million posts with hash tags of bappa only on instagram. Lord Ganesha is giving it tough to Taylor Swift. It’s not surprising then, that he is the brand ambassador to so many brands. With his elephant-sized charisma, a trunk that seems custom-made for selfies …
Space on his face There is expanding space on his face and the men’s grooming market has skyrocketed. Between 2008 and 2013 alone, the market for men’s personal skin care products rose 15%, according to market research firm Mintel. Several factors seem to have contributed to this growth: Changing social norms : There has …
The latest in pharma marketing strategies The pharmaceutical marketing trends are constantly evolving, as are the audiences. In recent years, we have seen several new trends emerge. The rise of patient-centricity In the past, pharmaceutical companies focused their marketing efforts on talking about the molecular benefits. However, in a generic driven market like India, talking …
Diabetes has always been a bitter struggle for people living with it. And this struggle has been intensified in the past few years. Thanks (make that, no thanks) to dietary habits that are more unhealthy than healthy, a lifestyle that’s more indoor than outdoor and trends that are more social media than, well, just social. …
In the last 40-odd years of its existence, doctor detailing – or pharmaceutical detailing as it is commonly known – has not really changed a lot. A paper-based detailer (normally size 17”), got a facelift in the early parts of the 2000s when video detailers came in. Some pharmaceuticals tried those, but the overall experience …
The face of 2020 will haunt us for a long time to come. We were true to these times of fear and courage, despair and hope. But above all it has been a time when we had nothing to prove but the fidelity to the spirit of holding on. It is this very spirit that …
Picture this. With pixel-perfect imagination. Back in the day when graffiti was hailed as art, not street kitsch, Saturday Night Fever was not just a flick, but an epic and psychedelic was more than a word to look up in the thesaurus, a prolific, celebrated grafico, Milton Glaser was riding the back seat of a …
English. The supposed barometer for judging how ‘evolved’ a certain person is. Do you speak it well? Great. You can write better than most? Join the team. That goes for film and TV characters, too. A polished English speaker is more likely to sweep a girl off her feet or land a better job than …
There is a band giving the most important live performance in the face of a crisis. Of course, you have never seen their album launch on TV. They don’t have any paparazzi stalking their every move, No fan following either. And they are never considered for Grammy Awards. But what if I told you that …
Gudi Padwa is all about beginnings, a desire to do something new, learn something new, make a difference in our lives. On this auspicious day, let’s start to write, paint, and cook. Let’s do something new that improves our lives and makes us more interesting. Let us all take a small step towards a more …
Characters sell health with empathy and context. They can be humorous, serious, witty, sarcastic, or plain whacky. There are several examples of how they connect with audiences. Here are a few: Meet BAD BREATH BUNTY CARIES CHAURASIA PLAQUE PANDEY Want more? Check out how we turned an innovative idea into an interactive digital character – …
As we celebrate colours, we also celebrate science. Synonyms, anyone? The play of colours – in every sense of the term – has science at its core. And due to the way they connect, converse and converge – healthcare uses colours in many different ways. Every design that uses colour has science and symmetry in it. And …
Riddle me this. The key to staying healthy A way to escape reality Is your brain’s best friend And like all good things, it ends. Who is it? Hint: The answer is in the title. We sure hope you got this one right. This wasn’t just some silly little riddle to get your attention. But …
Imagine this, a girl arrives in Paris, in a hotel room with a view of the great Eiffel Tower standing tall in front of her. She is just about to unpack, freshen up and go out to explore the beautiful city which you always dreamt of. And suddenly, her head starts feeling a little heavy. …
We all know how toxins in our body create a mess, and how the kidney flushes them out for our body, right? Right. But what about the toxins in our life, in the world around us? Wouldn’t we love to flush these Toxic People out of our life? This World Kidney Day, let us get …
A couple of weekends back, yours truly had the immense pleasure of meeting, and consequently, drinking with some colleagues. One of them, a gifted and well-read art director (yes, they exist), happened to have been subjected to the abject displeasure of encountering a “your” instead of “you’re”. That too, inserted with quite the nonchalance, in …
International Women’s Day An occasion that celebrates women, everything they are, all they stand for and all they have done. But can the story of women be told without telling of their struggles? Hans Rosling in his book Factfulness, says, “…because of our opinions and misconceptions, we are wrong about the world around us… things …