Birth Defects. Sounds scary? It’s time for a change, then. This World Birth Defects Day, we bring you #togetherwithkindness A campaign where we all, in the name of humanity, come together to show compassion and kindness towards people affected by birth defects. Wherever we go, birth defects are portrayed in a negative light. Surrounded by …
During these times of fear and chaos, the constitution does protect us, but we also need to safeguard each other. Along with the six fundamental rights, we need another — #RightToDignity For those citizens who make our day and life easy – house help, drivers, delivery guys, security people, garbage collectors, the list goes on. …
The New Year is all about newness. It’s as if a fresh sense of optimism takes over. New opportunities, new goals, new experiences. Learning new things, new skills, new roles. New resolutions. New perspectives. What if, for a change, we all try to be a New We – a change that affects not just us, …
Christmas is a season of giving gifts. Parcels piled beneath the tree. Thoughtfully chosen and wrapped with care. Whether it is to simply thank a colleague for their hard work, or it is for a special someone. We all love giving and receiving gifts. It isn’t the size of the gift that matters, but the …
Alleviating the darkness of deep-rooted social stigmas and age-old perceptions, oftentimes, takes just a little light – of positivity. This is especially true of the negativity surrounding the HIV / AIDS space in India. Because individuals who test HIV-positive are, incidentally, tested and judged by the world around them. The emotional, psychological and social implications of …
That time of the year again. Dussehra. Put on your best clothes. Click pics. Upload on socials. Share sweets. Burn Ravana effigies. Good conquers evil. Good night. Happy Dussehra, folks. Is that all there is to it? Or does Dussehra hold a larger relevance in our life – individually as well as collectively? At BrandCare, …
How many hours did you sit in front of your screen yesterday? Or the day before? Screens have virtually taken over our life – in every sense. An alien invasion couldn’t have done better. Today, we are in front of our screens all the time. WFH. Zoom calls. Mails. Socials. Gaming. Binge watching. Online classes. …
Dil. A.K.A Heart. The subject of countless movies, songs, sweet-nothing romantic conversations and whatnot. Probably dating back to when Adam & Eve shared a stroll and an apple. Or was it before that? Never mind. Point is, everyone follows the heart. Talks about the heart. But what they DO NOT do is – listen to …
Sparking a conversation among people is often the first step towards blowing up deep-rooted social stigma. Take asthma. Yes, you heard right. Asthma. It is defined as a medical condition that makes breathing difficult. As simple as that. Or is it? Its psychological and societal undertones tell a completely different story. There are deep-rooted social …
Screens have taken over our life. An invading army couldn’t have done better. Especially in times like these. In the Lockdown Era, we are in front of our screens practically every waking moment. WFH. Social media. Gaming. Online classes. Online shopping. Online all else. Why, you are reading this blog on a screen right? 🙂 …
Kidneys are unarguably the best filters in the world. They filter out toxic from your body to the tune of 200 litres every day, 1400 litres every week and 5 million litres throughout your lifetime. Try doing that by yourself. (On second thoughts – don’t.) Speak of going to great lengths to #filterouttoxic and keep …
THE BACKGROUND At the core of this project lies a human insight: Cancer doesn’t affect the cancer patient alone. It affects the entire family, the whole ecosystem around the patient – not just physically, but also financially, psychologically, emotionally, and socially. Talking to such cancer-afflicted families is often a gut-wrenching experience. A father we interviewed …
2020 sucked and how! Join us in saying a cheerful GoodBye to it! Download innovative GoodBye 2020 stickers that you can share on Whatsapp, Instagram or Facebook to say Happy New Year. How to use the sticker Download Sticker All set to leave 2020 behind? Here’s what’s coming next. Write to us for innovative …
Psychiatrist Daniel Siegel explains how the brain is like a folded hand. A fist. The thumb against the palm represents the limbic regions, brain zones dealing with emotions, stress. The folded fingers are the cerebral cortex, which help with rational thought and regulating moods. The fingernails are the prefrontal cortex, the part of the brain …
It’s an established fact that people with diabetes are at an increased risk of infections. So may be the case with Covid 19 too. The pandemic has brought back a renewed focus on managing diabetes. November is diabetes awareness month and 14th November is celebrated as World Diabetes Day. Here’s a throwback to World Diabetes …
Changing health behaviors, as most marketeers know, is not a task for the squeamish. Especially in today’s turbulent times. There is a sea of scientific sameness. The era of blockbuster molecules is long gone. Every category is cluttered. The brand’s stakeholders see brands as more or less the same, offering more or less the …
The last few months have seen everyone going about life with a, well… heavy heart. Stress.The fear of the unknown. Gloomy-doomy news all around. Lack of hugs. Even the proverbialtunnel had a light at the end of it. WFH. WAH. Even those among us who were habitually given to homesickness, all theseyears, seem to have …
Atithi Devo Bhava! Thinking this, you open the door to them. Welcome them with open arms and smile at their less-than-familiar faces respectfully. They say they’re sorry for being a trouble, but are already lounging on your couch and asking for a cup of tea. They compliment your house and are on their feet, snooping …
The lines between weekdays and weekends are pretty much blurred. Days start resembling clones. And if spending another day on the sofa looking at memes is too much to bear, then it’s time to change up your routine. Because lockdown doesn’t have to be boring, not if you make the indoors interesting. From reading that book that …
COVID 19 pandemic has changed the face of business, marketing, branding and advertising forever. History has shown us that crisis often leads to changes which are long lasting. Most can only predict the fate of businesses they are a part of but then these are only predictions. And if predictions are anything to go by, …