Bold.
Strategic.
Impactful.
Brandcare stands at the forefront of healthcare advertising in South East Asia, delivering strategy-powered creativity with precision. We research, study, observe to refine our understanding of healthcare behaviour; this understanding rooted in culture drives our creativity.
We transform Science into Ideas that Create An impact.
We’re proud to be recognized for our passion and dedication. Every award is a reflection of the incredible teamwork, creativity, and commitment that drives us forward. These honors aren’t just milestones — they’re motivation to keep pushing boundaries and delivering excellence.
Immersive,
Insight-Driven Impact
-
Ray of D
Celebrating the Sun
For a tropical country like India, regular sun exposure is the most natural way to get enough vitamin D. To maintain healthy blood levels, a 10-30 minutes of midday sunlight is all that's needed.
For a tropical country like India, regular sun exposure is the most natural way to get enough vitamin D. To maintain healthy blood levels, a 10-30 minutes of midday sunlight is all that's needed.
Artists from across India were invited—each a specialist in their region's distinctive art form. They were asked to celebrate the sun through their unique visual language. The results were bold and intricate, curvy and straight, colorful and graceful—but above all, they were a joyful tribute to the sun.
-
Home is Where
The Heart IsThe key scientific claim of reduced hospitalizations in heart failure inspired our campaign, "Home Is Where The Heart Should Be" — a powerful blend of science and storytelling. By highlighting both the emotional comfort and practical benefits of staying out of hospital, we transformed clinical data into a resonant, human-centric message.
Hospital Activation
In a remarkable hospital activation, heart failure patients were given a surprise that touched their hearts and uplifted their spirits. Their hospital rooms were meticulously transformed using projection technology to mirror the comforting and familiar surroundings of their homes. Every detail, from their pooja ghars to the family photos, was recreated to provide a sense of warmth and belonging.
-
India, the world's largest democracy, finds a powerful symbol in the ink stain of election day. A mark transcending boundaries, symbolizing commitment and responsibility.
Like the indelible ink worn proudly by voters, this pink stain signifies a lifesaving responsibility fulfilled. Men become ambassadors, sharing their stained fingers with pride.
"Ink it Pink" encourages men to visibly wear their responsibility of taking the women folk in their house to breast cancer screening.
When a man accompanies a woman for a breast cancer screening, a vibrant pink ink stain on his forefinger becomes a badge of honor.