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TopFICE 2025 award recognising Brandcare as Health Agency of the Year in India for healthcare marketing excellence
Healthcare campaign visual showing pedal edema awareness through a symbolic bone structure and migration concept for cardiology screening

Bold.
Strategic.
Impactful.

Brandcare stands at the forefront of healthcare advertising in South East Asia, delivering strategy-powered creativity with precision. We research, study, observe to refine our understanding of healthcare behaviour; this understanding rooted in culture drives our creativity.

We transform Science into Ideas that Create An impact.

We’re proud to be recognized for our passion and dedication. Every award is a reflection of the incredible teamwork, creativity, and commitment that drives us forward. These honors aren’t just milestones — they’re motivation to keep pushing boundaries and delivering excellence.

Immersive,
Insight-Driven Impact

  • Ray of D

    Celebrating the Sun

    Healthcare campaign visual using traditional Indian art to support vitamin D awareness and encourage sunlight exposure as a natural health practice

    For a tropical country like India, regular sun exposure is the most natural way to get enough vitamin D. To maintain healthy blood levels, a 10-30 minutes of midday sunlight is all that's needed.

    Healthcare campaign visual using cultural art to promote sunlight exposure as a natural source of vitamin D and overall health

    For a tropical country like India, regular sun exposure is the most natural way to get enough vitamin D. To maintain healthy blood levels, a 10-30 minutes of midday sunlight is all that's needed.

    Artists from across India were invited—each a specialist in their region's distinctive art form. They were asked to celebrate the sun through their unique visual language. The results were bold and intricate, curvy and straight, colorful and graceful—but above all, they were a joyful tribute to the sun.

  • Home is Where
    The Heart Is

    The key scientific claim of reduced hospitalizations in heart failure inspired our campaign, "Home Is Where The Heart Should Be" — a powerful blend of science and storytelling. By highlighting both the emotional comfort and practical benefits of staying out of hospital, we transformed clinical data into a resonant, human-centric message.

    Hospital Activation

    In a remarkable hospital activation, heart failure patients were given a surprise that touched their hearts and uplifted their spirits. Their hospital rooms were meticulously transformed using projection technology to mirror the comforting and familiar surroundings of their homes. Every detail, from their pooja ghars to the family photos, was recreated to provide a sense of warmth and belonging.

  • inkitpink
    Pink ink applied on finger symbolizing breast cancer screening awareness inspired by Indian election ink tradition

    India, the world's largest democracy, finds a powerful symbol in the ink stain of election day. A mark transcending boundaries, symbolizing commitment and responsibility.

    Like the indelible ink worn proudly by voters, this pink stain signifies a lifesaving responsibility fulfilled. Men become ambassadors, sharing their stained fingers with pride.

    "Ink it Pink" encourages men to visibly wear their responsibility of taking the women folk in their house to breast cancer screening.

    When a man accompanies a woman for a breast cancer screening, a vibrant pink ink stain on his forefinger becomes a badge of honor.

    People holding inked finger signs promoting breast cancer screening awareness through the Ink It Pink healthcare campaign