Tablet Detailing – A Survey by BrandCare
The tablet arrived at a perfect time just when the pharmaceutical industry was in the midst of finding a way to ditch the visual aid folder. Rethinking its approach to HCP communication services. As pharma companies looked to move beyond the visual aid folder, tablets promised richer engagement, better recall, and smarter detailing. Today, that evolution has taken another leap — with the AI-enabled medical representative tool emerging as the next frontier in doctor engagement. But first, was the tablet detailing shift even worth it? But is this investment working? Has the shift enabled market share gains or increased talk time? A qualitative Brandcare Survey in India finds out.
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Read on to see how tablet detailing has changed over the years.