The usage of media among physicians

Online marketing to physicians can add zing to your marketing mix from sparking discussion to building brand image. But before deciding which channels to invest in, the more fundamental question is: how do pharma brands communicate with HCPs effectively in a world where in-clinic time is shrinking and digital media is multiplying? Growing number of med reps and shrinking in clinic times is forcing marketers to look at alternative media. But the question remains, how savvy is the customer to use these media? Brandcare examines how well or sometimes not-so-well have the physicians taken to the D-media.