What’s Influencing Purchase Decisions This Festive Season

Rethinking How India Shops, Eats & Celebrates 

As India evolves, so do the ways we shop, eat, and celebrate, reflecting changing lifestyles and preferences. 

Key Takeaways & Strategic Implications 

Omnichannel Integration 

Seamlessly link e-commerce, quick commerce, and physical retail to capture the 38% of shoppers who discover products online but prefer to complete purchases offline. 

 Generational Targeting 

Tailor marketing by cohort: Gen Z responds to trend-driven, discovery-led experiences, while Millennials value brand trust and wellness-oriented offerings. 

 Experiential Gifting 

Broaden portfolios to include experiential and wellness-driven gifts, tapping into the 51% of consumers who now prefer experiences over material products. 

 Sweet Innovation 

Reimagine festive indulgence with healthier alternatives—jaggery, dates, and millet-based sweets—to address the growing ₹84,300 crore market while meeting the demands of health-conscious consumers. 

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