Understanding Healthcare Consumers
Today’s universe is consumer centered like never before. The metrics that kept the healthcare industry moving forward is bound to change because so has the patient. Yesterday’s patient is today’s healthcare consumer. Patients no longer
think “Doctor knows best”. They are like consumers… knowing, asking, comparing and looking for the best. Do we as healthcare marketers understand the needs of this new evolving healthcare consumer? This question sits at the heart of how we approach consumer health brands at Brandcare — with insight before strategy, and evidence before execution.
Brandcare attempts to understand the behavioral changes in the young and urban healthcare consumer in a study titled – ‘Understanding the healthcare consumer: The Young & Urban’